The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Step 5. Continue through the notices with a mix of channel techniques.
Use primer or pre-postal mail e-mails and chasers or follow-up e-mails and SMS. Monitor returns on each notice, and change the mix according to what you learn from each experience.
Step 6. Send acknowledgment and thank-you/recognition messages.
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