The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
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Roger Craver
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To further motivate donors and boost responses to your appeals and other efforts, promptly thank donors for renewing, send them some form of recognition if possible, and make absolutely sure you've answered the key question that lurks in the mind of every donor, "Did my contribution make a difference?"
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Roger Craver
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