The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Then share those results and seek suggestions (and bask in the praise!) of colleagues in other organizations. We're all in it together.
(This article was excerpted from the book "The Art & Science of Multichannel Fundraising," published by DirectMarketingIQ.)
Roger Craver is editor-in-chief of the fundraising blog The Agitator, and founder and CEO of DonorTrends. He is also a member of the FundRaising Success Editorial Advisory Board. Reach him at RogerCraver@gmail.com
Related Content
Comments
