The Multichannel Renewal Campaign

Now … take the basic principles above and add in the multichannel media mix, and you have renewal on steroids.

The power of integration

The current buzz terms for using multiple channels of communication to raise money are "integrated fundraising" or "multichannel fundraising." Regardless of what you call it, one thing's for certain: Multichannel fundraising leads to better results and deeper donor relationships. Nowhere in the fundraising cycle is this truer than in the case of multichannel renewal campaigns. First, let's take a look at some recent history to explain why.