The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
However, there is powerful evidence that when the silos are broken down — when data (asking amounts, giving histories) is integrated across channels and know-how/best practices are employed — that multichannel renewals do indeed produce higher results and higher net income.
Based on 15 years experimenting with a mix of direct mail, telephone and online techniques, let me share what I've found to work best.
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