The Multichannel Renewal Campaign
If you don't have a renewal plan in place, you're missing the boat big time.
Takeaway tips
Let me hasten to point out there is no right or wrong way to integrate the various channels into a productive whole. However, there are some best practices that have worked for me and lots of others. In the end, it's up to you to test, test, test and determine what mix works best for your organization's efforts.
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