Case Study: Spin 'Em a Yarn
The National Audubon Society uses a professional storyteller to add zest to its direct mail.
Sent to current members and donors, new members, and recent renewals, it includes a four-page letter; four-color, double-sided buckslip; order card; and BRE.
A letter with allure
Beginning with “Dear Auduboner,” the letter emphasizes Audubon’s commitment to helping citizens protect nature through programs such as the Christmas Bird Count, the Great Backyard Bird Count and Audubon at Home programs.
- Companies:
- National Audubon Society
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