Case Study: Spin 'Em a Yarn

Through Rapp’s storytelling, the letter transcends the weight of scientific language, transporting the reader into a more lush, literary read.

Audubon also uses storytelling to create urgency. Interspersed with stories of how members benefit from Audubon’s programs is text that ignites a sense of impending doom by stressing dangers such as “the increasing threats from habitat loss and degradation” and the vital need for these programs so scientists are aware of how the West Nile virus is impacting bird species.