Case Study: Spin 'Em a Yarn
The National Audubon Society uses a professional storyteller to add zest to its direct mail.
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This article originally appeared in the July 2004 edition of Inside Direct Mail, a sister publication of FundRaising Success. Log on to www.insidedirectmail.com.
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- Companies:
- National Audubon Society
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Abny Santicola
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