Cover Story: Worth The Gamble
The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.
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Gitomer knew that to complete the NVCI’s facility in record time, they needed to ask for big gifts first. Although the fundraising program was slated to be all-inclusive and eventually focus on donors of all levels, Gitomer says, “Most of my time, and the president’s, has been spent soliciting gifts of $1 million and up.”
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Nicole Rollender
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