The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

And that’s exactly what happened. Gitomer and Murren approached their first donors face to face. And that old fundraising adage, that you get 90 percent of your donations from 10 percent of the people, applied here. Gitomer says 90 percent of their time was spent working with a small donor group.

Getting those first three to five gifts under its belt was very important to the NVCI. What was even more important was digging the hole for the building and being able to see the beams beginning to rise up.