The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

Tapping the business vein
The first corporation the NVCI approached was casino company Harrah’s Entertainment. In the same way that Gitomer and Murren approached their individual donors, they asked Harrah’s to be a leader and focused their initial approach on two Harrah’s executives who had had public bouts with cancer.