The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

“Although multi-year giving is not a new concept, it was relatively unused in Las Vegas, except by the university,” Gitomer says. “So far, every year Harrah’s has matched employee gifts dollar for dollar, and we’re right on schedule.”

Once Harrah’s was on board, it made it easier for Gitomer and Murren to approach others. Says Gitomer: “This was the same strategy we used with individuals. We said, ‘Harrah’s joined us. Don’t you want to?’’’