The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

Secondly, the large number of untapped donors in Las Vegas, and the reason for that. When the NVCI started contacting potential donors, Gitomer asked them why they had never given a gift as big as the one the NVCI was asking for. Their response: “I was never asked.”

Keeping momentum
To avoid losing momentum once the 20-month construction period started, the NVCI switched its fundraising focus slightly. Being able to lead donors through an actual building that’s taking shape can be a big boost to fundraising efforts, but concentrate on it too much and potential donors might think you have all the money you need.