The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

Although the NVCI mails its quarterly newsletters, other informational packages and event invitations to about 5,000 people, it has yet to implement a direct-mail fundraising program. The response to the newsletters, which include an ask, is good, so Gitomer definitely sees the value in incorporating direct mail into the mix.