The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

“Informed people are more likely to give. We’ve had very good feedback from those newsletters,” she says. Gitomer sees an annual-giving program that includes direct mail being put into place some time beyond 2006.

“In 2006, we’ll concentrate very much on mid-level giving, the $10,000, $20,000, $50,000 gifts, because right now we’re ignoring those people,” she admits. “That’s really bothering us because we don’t want to appear to be ungrateful to gifts at that level.