The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

Being a new organization, the NVCI was aware from the start that the Internet can play an important role in fundraising and education. From a fundraising perspective, Gitomer says, it attracts folks who want to give memorial gifts, as well as younger donors.

As the NVCI grows and offers more services to more patients, its potential donor base grows with it. But the sensitive nature of its work requires an equally sensitive approach, especially as medical fundraising faces privacy laws such as the Health Insurance Accountability and Portability Act.