The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

“In the beginning, we told people, ‘We’re going to make you proud. Yes, we’re asking for a gift of an unprecedented amount. But we’re going to make you proud,’” Gitomer concludes. “Now, we’ve delivered on this, and we have a lot of very happy founders.”