The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.

By Nicole Rollender

A new kind of challenge
Raising money in Las Vegas, a young city where philanthropy is still taking root, hasn’t been easy for local charities and foundations, Gitomer says.

“In many cities that are older than Las Vegas, like Baltimore or Philadelphia, there exists multi-generational fundraising, where it’s part of the texture and thread of the community, and social responsibility is very important,” she explains. “But these are things that are learned over generations, and over time. In Las Vegas, it’s not that the people aren’t generous, but it’s a very young town that’s just going from a town to a city. There’s not a history of fundraising here yet.”