Cover Story: Worth The Gamble
The Nevada Cancer Institute puts Las Vegas’ newfpound philanthropic nature to the test — and patients around the region come up winners.
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Gitomer also feels the NVCI’s fundraising efforts in Las Vegas will help other local nonprofits because it has heightened potential donors’ awareness that they need to give back to the community in order to fund efforts in education, the arts and healthcare.
“Our coming here has spurred interest in fundraising. We’re not trying to drive other nonprofits’ numbers down. I think we’re helping to drive them up,” Gitomer says, adding that the NVCI is careful in its solicitation to encourage people to keep giving to causes they’ve given to before. “We would be hesitant to accept a gift from someone if it would hurt another nonprofit.”
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Nicole Rollender
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