The New Face of Donors
* Key Life Events: the assassinations of John and Robert Kennedy; worldwide rock music; the Red Brigade and other campus/youth-based terrorism.
GENERATION X
The reactive young adults born between 1965 and 1977 are the first generation that doesn't believe life will be better for them than it was for their parents. Following the much-heralded boom, the media convinced us that busters could do nothing right. They were the throwaway children of divorce and poverty, the latchkey kids. Reactives were neither trusted nor appreciated as youth and carry the scars into adulthood. They are the most conservative-leaning youths of the 20th century. Generation Xers will need convincing proof that your organization is reliable and will simplify rather than complicate their lives.
