The New Face of Donors

* Preferred Message Style: blunt and kinetic, with an appeal to brash survivalism. They see their role in life pragmatically. They want to fix rather than change. They are highly influenced by technology and television.

* Financial Style: Generation X has a different view of the good life. They are more concerned with the acquisition of intangibles: a rich family or spiritual life, a rewarding job, the chance to help others, and the opportunity for leisure and travel or for intellectual and creative enrichment. Many are still being supported in adulthood by parents and have high discretionary income they will give to charities they work with. Highly computer literate, they prefer the cashless society.