The New Nonprofit Model: Organizational Sustainability Through Leadership & Mission
Where Technology Fits In
Technology has revolutionized the sector in how it communicates, records, tracks, and reports. It’s no longer a one-way strategy anymore, and we promise that we’re not trying to tell you that print is dead—it’s not. Print still plays a central part on how nonprofits engage donors. In fact, direct mail has a median ROI of 29 percent, according to the Data & Marketing Association, which is higher than paid search ads.
Using print in combination with newer advanced online tools gives nonprofits more leverage, helping nonprofits stay relevant and effectively communicate with their constituents.
“Technology is changing how [CHOP] is personalizing cultivation and stewardship. Like most people, we use a lot of data to inform what we do, we have tools that maximize our relationship management. I think that all organizations have to be more comfortable using data,” Hocking said.
It’s no secret that’s there’s a new world of technology out there, and it’s overwhelming to understand all the technology opportunities out there. And while you’re out there, educating yourself about the different technologies and how it applies to your nonprofit, it’s vital to factor in the following questions:
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
