The Next Big Thing

All hail the next big thing! Everyone is looking for it … or running from it … or a little of both.

“What’s next” is a huge topic of conversation anywhere you go in the fundraising sector. And because the lure of that magic fundraising bullet is so seductive, it’s way too easy to get caught up in its siren call — you know … that sublimely hypnotic melody that wraps itself around your overworked brain and soothes away the trauma of your last failed direct-mail package, those hugely expensive test mailings, the CAN-SPAM bugaboos, and links that take forever to load and then take visitors to some cyber-limbo/hell wasteland anyway.