The Next Big Thing

Meanwhile, readers ask me questions like, “How do I get first-time donors to give again?” and “How do we determine what a ‘major gift’ is?” Hmmmm … double ha! Earth to M.B.

I admitted my flight of fantasy first at a brown-bag lunch at the offices of Creative Direct Response, while Geoff Peters sat in the back of the room chortling in my direction. Then again during a podcast interview for Jeff Brooks’ Donor Power Blog.