The Next Big Thing

Unfortunately, the knowledge won’t make me rich. That’s because you already know what it is. Everyone who works in nonprofit fundraising already knows what it is. Are you ready? I-n-t-e-g-r-a-t-i-o-n. Duh … cue the anemic, little, anticlimactic drumroll, please.

If you want to play the semantics game, integration is an evolutionary thing, not the revolution that everyone seems to be looking for. But as each new strategy creeps onto the radar, the challenge is to, first of all, be enough on the ball to be aware of it; then to study it; and then, if it’s appropriate, i-n-t-e-g-r-a-t-e it into your overall fundraising plan.