The No. 1 Reason Nonprofit Websites Fail and How to Fix It Immediately

[Editor's note: This article is an adapted version of the original blog post on NetWitsThinkTank.com.]

Redesigning a website is exciting. It allows for a fresh design, new ideas, new technology and a renewed focus with your online presence — all factors that drive people’s excitement.

There is one problem though. Organizations tend to spend too much time looking inward at what needs to be improved rather than on the primary focus of the website, which is appealing to and engaging supporters. Here are four ways to help solve the problem of building your website for the wrong audience.