The No. 1 Reason Nonprofit Websites Fail and How to Fix It Immediately

Outline primary tasks
Each of your audience groups has things (or tasks) it wants to accomplish on your website, and those tasks each have a defined path that people need to take in order to complete them. Find out what these tasks and paths are by watching your audience interact with your current website. Make sure to record their sessions and take detailed notes. The information you collect here is instrumental in the eventual wireframe and design of your site.