The Nonprofit Complexity Conundrum
The world's problems are getting more complex, but your direct mail shouldn't be.
Many nonprofit organizations launch to address a specific and urgent problem. Over time, that compelling problem and the solution put forth define the organization and its brand.
For decades, CARE shipped CARE packages to help poor families around the globe. Rescue missions offered soup, soap and salvation to hungry, hurting, homeless people. World Vision provided sponsored children with food, shelter, and access to medical care and education.
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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