The Nonprofit Complexity Conundrum
The world's problems are getting more complex, but your direct mail shouldn't be.
In fact, I suggest that the programmatic side of most, if not all, nonprofits is becoming inexorably more and more complex.
It stands to reason that nonprofits want their brands to reflect the increasing complexity of their programs. In fact, they're rightly proud if it! They're not providing a Band-Aid; they're designing complex programs to make lasting differences. Hence most branding is becoming inexorably more and more complex.
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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