The Nonprofit Complexity Conundrum
The world's problems are getting more complex, but your direct mail shouldn't be.
So while program and branding grow in complexity, what about direct-response fundraising messages and offers? Must they get more and more complex to mirror program and brand? That's the temptation. And that's the direction sometimes given by those who are more in touch with (and proud of) the program side than experts in the direct-response fundraising side of the equation.
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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