The Nonprofit Complexity Conundrum
The world's problems are getting more complex, but your direct mail shouldn't be.
While 100 percent right programmatically, they soon found that their direct-response donors are less likely to support the more complex programs.
It's like I tell my teenage daughters when they're convinced they have the right of way while driving. They may be right, but I don't want them to be dead right.
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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