The Nonprofit Complexity Conundrum

Two caveats

Fortunately, there are places in fundraising for more complex offers. While acquisition efforts require simplicity, over time your cultivation programs can educate many (but not all) of your donors to the complexity of the need — and of your programmatic solution. And complex, long-term solutions can work very well in major-donor development where you have the opportunity to explain the complexity of the problem/solution face-to-face and to dialogue about options and how a major gift can have longer-term impact.