The Nonprofit Complexity Conundrum
The world's problems are getting more complex, but your direct mail shouldn't be.
But in the direct-response fundraising world, the wise leader recognizes the Nonprofit Complexity Conundrum and finds ways to keep direct-response offers clear, compelling, emotional and simple, as programs continue to get more and more complex.
Tom Harrison is CEO of Russ Reid
and a member of the FundRaising Success Editorial Advisory Board. Reach him at tharrison@russreid.com
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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