The Nonprofit Marketing Balancing Act

[Editor's note: This article was originally published at Nancy Schwartz's Getting Attention! blog.]

"I have so much to do but don’t know where to start!"

That’s the crucial — but seldom acknowledged or discussed — challenge on which I co-led a vibrant mind meld at the Nonprofit Technology Conference, along with superstars Katya Andresen, Kivi Leroux Miller and Sarah Durham.