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Nonprofit%20Technology%20Conference<%2Fa>,%20along%20with%20superstars%20Katya%20Andresen<%2Fa>,%20Kivi%20Leroux%20Miller<%2Fa>%20and%20Sarah%20Durham<%2Fa>.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fthe-nonprofit-marketing-balancing-act%2F" target="_blank" class="email" data-post-id="12176" type="icon_link">
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Katya created these summary slides on the fly as we provided one-minute consulting and participants shared their bright ideas on how to:
Get priorities right
- Make a marketing strategy. It's better to have a plan because you'll work smarter. Align audience, objectives and tools.
- At the end/beginning of every day, take five minutes to identify the goals for the day.
- Put your big goals and high-impact activities on a white board in your office.
- Keep to-do lists.
- Say no: What you refuse to do is as important as what you take on!
- Focus on what the top things you need to accomplish with each of your audiences are. If the item in front of you doesn't do a lot to accomplish your aims, put it aside.
- Go to where your supporters are, and feature what your supporters say rather than feeling you have to create and build everything yourself.
- Use your networks. Learn from others so you don't reinvent the wheel. Seek pro bono resources.
- Ask for help, or ask a manager to choose among priorities when you're overloaded.
- Block off time away from e-mail and your computer.
- Communicate early and often with staff and external partners. It avoids time-consuming confusion later.
- No-meeting Fridays.
- Keep social-networking time spent in line with its importance — most attendees put that at less than two hours per day.
- Don't take on something you can't do well. It's better to have no Facebook page or blog than an inactive one in which you don't respond to supporters.
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