The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View

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An audience member chimed in: “Brand is so hard to manage these days because of the cyber world — social media. How do you combat that, combat people you don’t control?”

“We are talking about controlling what we can’t control,” Aloma said. “By the very definition, we cannot control that. Social media has made our work more rewarding, but also infinitely more difficult. Monitor the conversations, but manage what you respond to.”