The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View

Aloma then offered these guiding principles:

• You have to be truthful — this is non-negotiable.
• Within each truth, there are some things you can’t do legally — know the rules and laws.
• Speak to each different audience according to its language, but within your brand.
• You always have to think about how you can be flexible within the inflexible truth.

“Social media keeps you on your toes. It’s good to have some friction to learn from, and it helps you innovate,” Aloma said.