The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View
McGregor said Greenpeace spends lots of time with volunteers and staff on what the organization is about and gives them broad guidelines about the brand. However, he stressed, “you have to let go of some control. If you aim to be truly innovative, you have to reconcile that.”
Justifying costs
Harrison next posed the question of how you respond and what is needed from the staff when the board of directors says fundraisers are wasting too much money on snail mail because the world is going digital.
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