The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View

“Get data information on a regular basis proactively,” Harrison agreed.

Tandon added these suggestions:

• Show me the numbers.
• Are we optimizing expenditures?
• Are we maximizing ROI on total investment? The best way to do that is to diversify channels.
• Staff must know the data like the back of their hand.

“I find that if you know those answers, the questions of why you are doing things hardly come up,” Tandon said.