The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View

Branding
Harrison kicked things off by saying that “increasingly, we see nonprofits hire for-profit people for branding, which is a dramatic change from the past.” Harrison said overall this is a good thing because people won’t give to your organization unless they know it’s there. However, he pointed out that sometimes there’s a conflict between the brand people and the fundraising people. “What happens when they clash?” Harrison asked the panel.