Nonprofits' Most Pressing Issues: The C-Level Exec’s Point of View

By Joe Boland

He said that first and foremost, “you must protect fundraising.” As long as branding doesn’t interfere with the mission, it’s a good thing, but fundraising comes first.

“Donors speak logically but give emotionally,” he added. “If people don’t call and complain, you’re not doing a good job. We tracked our complainers. Donors who complained about certain packages actually gave more to those packages.”