In Fundraising, Your English Teacher Gets an ‘F’
The old rules you learned in school are probably leading you astray.
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Jeff Brooks
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OK, I admit it: I used to be an English teacher. I’m not ashamed — maybe just a little sheepish. If I helped a few people enjoy language, think more clearly or discover the power of revising their own writing — well, then, I made the world an ever-so-slightly better place.
The problem is, like every other English teacher, I spent a good deal of effort teaching my students some very artificial rules about writing. And now that I’m in the fundraising world, some of those rules come back to haunt me. Yes, there were many students who really paid attention to their English teachers and are now zealous evangelists of the rules we taught them.
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