In Fundraising, Your English Teacher Gets an ‘F’
The old rules you learned in school are probably leading you astray.
Here, a former English teacher’s new rules for fundraising copy:
● Keep your writing at a low grade level. That doesn’t mean talking down to your readers. It just means showing them the courtesy of making it easy to read. Short sentences. Circumscribed utilization of multisyllabics.
● Be colloquial. If that means breaking grammatical rules, that’s OK. Clichés, exclamations and informal constructions are OK, too. Semicolons should be avoided.
- Companies:
- Merkle|Domain
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