In Fundraising, Your English Teacher Gets an ‘F’

● Be specific. Never generalize. Find the details that make what you’re saying come to life.

● Be repetitive. Whatever your main point or call to action is — say it over and over again. (Nobody reads every word you write. Make sure they get your point nonetheless!)

● Write to your audience. It’s all about them. Nothing really matters until you connect to their world. The word “you” should meaningfully outnumber the words “I” and “we.” FS