The old rules you learned in school are probably leading you astray.

By Jeff Brooks

But most of those rules don’t belong in effective fundraising. Worse, the more absurd the rule, the more strange, hypnotic power it seems to hold. But try and tell that to those former students — those dear, hard-working students who warmed our hearts and made our days back in the classroom.

The time has come for me to make amends by showing you some of the English-teacher rules that fundraisers should ignore.