In Fundraising, Your English Teacher Gets an ‘F’

It’s a useful way to write when you’re in college, but once you’re done with that, you’re better off forgetting the skill. It just doesn’t help, especially in fundraising, where you seek to motivate readers to action.

Essay structure is as formalized and artificial as haiku. The better a piece of writing is as an essay, the more likely it misses the mark as fundraising copy, which should be loose, repetitive, emotional and narrative.