In Fundraising, Your English Teacher Gets an ‘F’

Sentence fragments
A sentence technically isn’t a sentence unless it has a subject and a verb. No argument from me on that. But English teachers often turn that fact into a rule: Never commit a nonsentence to paper.

Why? A motor vehicle that only has two wheels isn’t a car, but that doesn’t mean you can’t drive it. Sentence fragments propel a reader forward. They’re easy to read. They sound like speech. In other words, they are desirable in almost every way.