In Fundraising, Your English Teacher Gets an ‘F’

But in fundraising, there’s a more important principle: Sound like an unpretentious human.

Split infinitives
At some point, the rule-makers came up with this doozy: When you use a verb in its infinitive form, as in “to ask,” you mustn’t put anything between “to” and “ask.”

The weird logic behind this rule in English: You can’t split an infinitive in Latin because, in that language, it’s a single word. Why that means you can’t take the two-word English version and plop something interesting or useful in between is beyond me.