The Omnichannel Nonprofit

At the turn of the millennium, there was no bigger rage in the nonprofit world than multichannel integration. It only made sense — donors began to utilize many more channels beyond just the phone and mail, and naturally nonprofits needed to reach out to supporters in those ways.

In the past 15 years or so, the industry has slowly but surely begun to master multichannel communications. But with the exponential rise in new media continuing to alter how people interact with brands and each other in their daily lives, simply touching donors in all the various channels is no longer enough. Nonprofit supporters demand that the brands they interact with know them and touch them in a consistent, thoughtful and personal manner.